Now that Google is a static directory for three months or so at a time, some website owners are really taking it hard. Since they based their entire marketing campaign on search engines, and one of the big players isn't updating much if at all between dances, they are experiencing the fallout of basing their marketing campaigns on one source of traffic.

Google doesn't update page rank anymore until they shake things up once every few months. They seem to be keeping track of links and they are certainly spidering as much as they used to from what I see on my own sites. Other than that, for all practical purposes, they are pretty much a static directory for the months between updates.

Good! Now maybe the misguided website owners of the world who have been hooked on "Google-smack" all these years can start implementing sane marketing strategies that will have them sailing through these dead zones between updates without noticing a thing.

Since Google shut down the site spam industry this fall, (all those sites that came up in your search results that had no meaningful, useful content and a lot of adsense ads) they have made room for real websites again. Problem is, you have to wait a long long time to ever see your site move an inch.

So, the backdoor to Google, at least the big one that thousands of people took advantage of last year to the tune of millions and millions of visitors per month and untold millions of dollars in Adsense revenue, is now closed.